The Top 10 Alternatives to
Google Adsense
I have compiled my Top 10 alternatives to Google's Adsense that are ideal for the small time publisher. This site provides an updated list of the best website monetization programs that are available to webmasters.
1) Bidvertiser
Bidvertiser is an excellent alternative to Google and offers some intriguing ad formats including what they refer to as free design. This lets you specify the look and dimensions of your text ads. While a useful feature I have not investigated how well it works but imagine that while it sounds good on paper it could result in lower priced ads being displayed. I.e. most advertisers will probably want to keep control of the layout of their ads and so turn off support for Free design ads. All the standard ad formats exist, however, and the payouts are excellent. Pop-under ads and XML feeds are also supported. Bidvertiser have also recently introduced two knew features that can boost your earnings:
- Conversion Bonus
As far as I am aware Bidvertiser is the first affiliate marketer to offer this seemingly obvious service. As well as paying traditional CPC for each valid click Bidvertiser will now track those clicks and if they turn into valid leads will pay an additional conversion bonus to the publisher. If your site refers a number of high value leads this can lead to a substantial monthly bonus. In many cases this additional bonus can be higher than traditional CPC earnings.
- Revenue Generating Toolbar
The second new feature offered by Bidvertiser is the customized revenue generating toolbar. The BidVertiser Toolbar allows you to distribute your own customized toolbar to your website visitors and then earn money when your users use the toolbar for searching. The toolbar is fully customizable allowing logos to be changed, links to your home page added, useful tools, direct program links etc.
Bidvertizer pays you either in $100.00 increments by check or $10.00 increments by PayPal. They also do not require you to complete any tax information or provide a social security number.
Maximum customizability for the layout of your ads: BidVertiser gives you a simple point-and-click tool to help you customize the layout of the ads to fit your site's look and feel, in order to retain the high quality of your website. Bidvertizer also offers the opportunity to block unwanted ads. The reports provided by Bidvertiser are adequate but not outstanding. The only real problem is that it has been reported that they can be picky with who they accept into their program and can be quick to ban users whose websites show what may be perfectly valid fluctuating visitor behaviour. Although I have not heard any recent reports so they may have relaxed this policy somewhat.
As an advertiser you can get $20 in free clicks by following this link: Bidvertiser Advertise and get $20 in free clicks.
2) Chitika
Chitika - The Leader in Impulse Merchandising
Chitika (pronounced CHIH-tih-ka) was founded in 2003 and is the industry's leading impulse merchandising company. Chitika was founded in May 2003 and is based in Massachusetts. Chitika (pronounced CHIH-tih-ka) helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.
Chitika began, not as a stand alone advertising solution but instead as way to compliment existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika instead provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors products. If people purchased these products you would get paid a commission. This was referred to as impulse marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a fully fledged advertizer service. The eMinimalls initially evolved into advertizing units that would show adverts based on what people searched for to get to your site. This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads. For example you could use it to compliment another advertizers service. E.g. you could show Clicksor context sensitive ads on your site and then compliment these with Chitika's search traffic oriented ads.
However, Chitika now goes beyond this, also offering what are termed premium ads. Chitika uses it custom "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.
For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise you can have it show an alternative ad provider, such as adsense, or you can just have it collapse away to show nothing.
- List Unit
The Chitika List Unit (CLU) is a powerful extension of the MPU which automatically adjusts its height, ensuring no ugly white-space and thus a cleaner user experience. These can also be referred to as rotating ads. Such units really come into their own on devices such as iPads which support dynamically rotating screens. With the use of a rotating CLU you can have your ad automatically adjust to fill all the space on the screen. This also draws the users eye to the ads and makes it more likely for them to click on one.
- Mobile Code
Adverts specifically designed to be shown on mobile content.
- Pay per call Ads
These ads are 'action based' ads which have a very high payout of between $2 and $20 per action. For local ads they greatly increase action rates since local viewers are more likely to click these ads because it will put them in direct contact with the advertiser.
A relative newcomer to the scene Infolinks specializes in In-Text Advertizing. That is it indexes your page looking for keywords and phrases that are not currently links and converts them into advertizing links. When a user places their mouse over the link a box opens up showing the ad. If they click on the link you get paid. It is very simple and works very effectively. The nice part is that you can use Infolinks to compliment an existing advertizing campaign on your website. For example you can show banner ads with Bidvertiser and show text links with Infolinks. Or you can even show text links with both Intellilinks and Infolinks together on the same page to maximize your revenue.
Infolinks claims to be leading the industry with the most relevant in-text advertising links and the highest revenue share - guaranteed. I am not sure how they 'guarantee' this but having used them for several months I can attest that their payouts are indeed good compared to other In-Text advertizing options.
In-Text advertizing is also useful if you have a site under construction. For example, suppose you have built a list of links but have not added all the links yet. Infolinks will parse your page and convert a lot of these into links. People then think these are part of your site, click on them and you get paid. The unobtrusiveness makes it a very attractive way to monetize your site without inundating and alienating your visitors with flashing banners, pop-ups etc.
Additionally Infolinks has just added a new feature called Related Tags. Related tags allow you to increase your clicks and earnings while adding valuable informational tags within your website's content. The Infolinks algorithm will choose the best keywords for the page and display them as tags within the Related Tags cloud. Just like In text ads, when a visitor hovers over the tags, an Infolinks advertisement bubble will appear, and each click will award your account additional revenues.
New features are being added by Infolinks all the time taking them beyond the traditional highlighted link advertiser. A recent addition is called the Search Widget add-on. In Infolinks' words it will "revolutionize how you monetize your websites". This new ad banner activates when a visitor originating from a Search Engine (Google, Bing or Yahoo) arrives at your site. The Search Widget appears for those visitors only, revealing ads related to their search. This can result in very high click thru rates.
Infolinks pays you either by bank wire, Automated Clearing House (ACH) ($400 minimum), or by PayPal ($50 minimum). Intriguingly they also offer payment via a prepaid Mastercard that will be refilled with your earnings each month. This is an interesting approach to payment and may be useful for international customers without PayPal or US Dollar bank accounts. However, the fees for this prepaid card appear to be fairly steep.
Infolinks' features:
- Quick and easy setup with no changes to your website.
- Ads are tightly integrated with your content - no additional space required.
- Free sign up with no commitments or risk.
- User triggered, less intrusive advertising that won't distract from your site's content.
- Highly relevant In-Text ads for your site visitors with record high conversion rates.
- Related tags.
Intellilinks is a similar service to infolinks above but well worth trying. Intellilinks specializes in placing organic text links across an ever-growing network of websites in order to build rank and traffic for advertisers and increased revenue for publishers. Intellilinks focuses on providing cutting edge technology, while keeping the network seamless and secure to bring results to their clients and revenue to their publishers.
For publishers Intellilinks offers the following features:
Intellilinks allows you to place ads on your website using either their PHP script or their Wordpress plugin. You can have ads automatically approved or manually review them and place them yourself.
- Sell text links on your website for profit in a few easy steps.
- Extremely simple to setup, just install a plugin for your blog.
- As a publisher you have total control over which links are published on your site.
Intellilinks has no obligation and costs nothing to join or use. They split revenue 50:50 and make payments monthly by PayPal. Unlike almost every other adsense alternative Intellilinks have no minimum payout threshold. Whatever you earn during a month will be paid to you the following month via PayPal. Intellilinks also supports hosting ads on blog pages.
Dynamic Oxygen are a relative newcomer to the field having really only started at the end of 2010. However, they are growing quickly and offer an excellent alternative to the traditional Adsense route. Dynamic Oxygen enables publishers of all sizes to realize their full revenue potential! One of the nice things being that they are not focused purely on the high end, very high turnover publishers but instead cater to sites of all shapes, sizes and popularity. This also includes most international sites. Unlike many ad providers that only cater for US or European traffic, DynamicOxygen supports and pays out for worldwide traffic making it ideal for non-US based publishers.
In particular they feature:
- Benefit from targeted ads with High eCPM for your ENTIRE traffic.
- Get paid for all your international traffic.
- Enjoy unique ad formats not found elsewhere, such as Interstitials, Layer Ads, Peeler Ads, Anchor Ads, and more...
- Enjoy timely payments.
- Superb Support
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