The Top 10 Alternatives to
Google Adsense
I have compiled my Top 10 alternatives to Google's Adsense that are ideal
for the small time publisher. This site provides an updated list of the best
website
monetization programs that are available to webmasters.
1)
Bidvertiser
Bidvertiser is an excellent alternative to
Google and offers some intriguing ad formats including
what they refer to as free design. This lets you specify
the look and dimensions of your text ads. While a useful
feature I have not investigated how well it works but
imagine that while it sounds good on paper it could
result in lower priced ads being displayed. I.e. most
advertisers will probably want to keep control of the
layout of their ads and so turn off support for Free
design ads. All the standard ad formats exist, however,
and the payouts are excellent. Pop-under ads and XML feeds are also
supported.
Bidvertiser have also recently introduced two knew
features that can boost your earnings:
- Conversion Bonus
As far as I am aware
Bidvertiser is the first affiliate marketer to offer
this seemingly obvious service. As well as paying
traditional CPC for each valid click
Bidvertiser will now track those clicks and if they
turn into valid leads will pay an additional conversion
bonus to the publisher. If your site refers a number of
high value leads this can lead to a substantial monthly
bonus. In many cases this additional bonus can be higher
than traditional CPC earnings.
- Revenue Generating Toolbar
The second new feature offered by
Bidvertiser is the customized revenue generating
toolbar. The BidVertiser Toolbar allows you to
distribute your own customized toolbar to your website
visitors and then earn money when your users use the
toolbar for searching. The toolbar is fully customizable
allowing logos to be changed, links to your home page
added, useful tools, direct program links etc.
Bidvertizer pays you either in $100.00 increments by
check or $10.00 increments by
PayPal.
They also do
not require you to complete
any tax information or provide a social security number.
Maximum customizability for the layout of your ads:
BidVertiser gives you a simple point-and-click tool to help you customize the
layout of the ads to fit your site's look and feel, in order to retain the high
quality of your website.
Bidvertizer also offers the opportunity to block
unwanted ads. The reports provided by
Bidvertiser are
adequate but not outstanding. The only real problem is
that it has been reported that they can be picky with who they accept into their
program and can be quick to ban users whose websites
show what may be perfectly valid fluctuating visitor behaviour.
Although I have not heard any recent reports so they may
have relaxed this policy somewhat.
As an
advertiser you can get $20 in free clicks by
following this link:
Bidvertiser Advertise and get $20 in free clicks.
2)
Chitika
Chitika - The Leader in Impulse Merchandising
Chitika (pronounced
CHIH-tih-ka) was founded in 2003 and is the industry's leading impulse merchandising
company. Chitika was founded in May 2003 and is based in
Massachusetts. Chitika (pronounced CHIH-tih-ka) helps web
publishers generate revenue using innovative publisher-side
advertising and merchandising solutions and services.
Chitika
began, not as a stand alone advertising solution
but instead as way to compliment existing advertising / publishing programs
through the use of additional Ad Units which were altogether different from the
standard ad boxes, pop-unders etc that everybody else
provided. Instead of displaying these
'industry standard' advert boxes with text and image ads
that all look the same Chitika instead provided active boxes
that showed targeted products from different
manufacturers. If you ran a blog for example and discussed
a product you might have found the
Chitika box showing links for
this product and competitors products. If people
purchased these products you would get paid a commission.
This was referred to as impulse marketing in the form of
Premium Ad Units (eMinimalls).
Chitika
has now progressed, however, into a fully fledged advertizer
service. The eMinimalls initially evolved into advertizing
units that would show adverts based on what people searched
for to get to your site. This is subtly different from the
standard keyword driven advertising since it shows ads that
are more relevant to the original intent of your visitors
search. This greatly increases the chance that someone will
click on an ad. This type of advertising is still offered by
Chitika
and is a good addition to a site containing traditional
banner ads. For example you could use it to compliment
another advertizers service. E.g.
you could show Clicksor context sensitive ads on
your site and then compliment these with
Chitika's
search traffic oriented ads.
However, Chitika now goes beyond this, also
offering what are termed premium ads.
Chitika uses it custom "Click Prediction" technology to
show select ads when there is a greater chance they will be
clicked on. This is obviously a great way to improve your
revenue.
For advertisers and media buyers,
Chitika
is a proven channel for targeting on-line consumers and
qualified buyers. For all publishers,
Chitika is an
easy-to-use platform for earning daily ad revenue. If you visit a site
showing Chitika's ads from a search engine then the
Chitika
premium ad unit kicks in showing you ads that are specific
to your searching -
otherwise you can have it show an alternative ad provider,
such as adsense, or you can just have it collapse away to
show nothing.
Recently added new features from Chitika
include:
- List Unit
The Chitika List Unit (CLU) is a powerful extension of
the MPU which automatically adjusts its height, ensuring
no ugly white-space and thus a cleaner user experience.
These can also be referred to as rotating ads. Such
units really come into their own on devices such as
iPads which support dynamically rotating screens.
With the use of a rotating CLU you can have your ad
automatically adjust to fill all the space on the
screen. This also draws the users eye to the ads and
makes it more likely for them to click on one.
- Mobile Code
Adverts specifically designed to be shown on
mobile content.
- Pay per call Ads
These ads are 'action based' ads which have a very
high payout of between $2 and $20 per action. For local
ads they greatly increase action rates since local
viewers are more likely to click these ads because it
will put them in direct contact with the advertiser.
3) Infolinks
A relative newcomer to the scene
Infolinks specializes in In-Text Advertizing. That is it
indexes your page looking for keywords and phrases that are
not currently links and converts them into advertizing
links. When a user places their mouse over the link a box
opens up showing the ad. If they click on the link you get
paid. It is very simple and works very effectively. The nice
part is that you can use
Infolinks to compliment an existing advertizing campaign
on your website. For example you can show banner ads with
Bidvertiser and show text links with
Infolinks. Or you can even show text links with both
Intellilinks and
Infolinks together on the same page to maximize your
revenue.
Infolinks claims to be leading the industry with the
most relevant in-text advertising links and the highest
revenue share - guaranteed. I am not sure how they
'guarantee' this but having used them for several months I
can attest that their payouts are indeed good compared to
other In-Text advertizing options.
In-Text advertizing is also useful if you
have a site under construction. For example, suppose you
have built a list of links but have not added all the links
yet.
Infolinks will parse your page and convert a lot of
these into links. People then think these are part of your
site, click on them and you get paid. The unobtrusiveness
makes it a very attractive way to monetize your site without
inundating and alienating your visitors with flashing
banners, pop-ups etc.
Additionally
Infolinks has just added a new feature called
Related
Tags. Related tags allow you to increase your clicks and
earnings while adding valuable informational tags within
your website's content. The Infolinks algorithm will choose
the best keywords for the page and display them as tags
within the Related Tags cloud. Just like In text ads, when a
visitor hovers over the tags, an Infolinks advertisement
bubble will appear, and each click will award your account
additional revenues.
New features are being added by
Infolinks all the time taking them beyond the
traditional highlighted link advertiser. A recent addition
is called the
Search Widget add-on. In
Infolinks' words it will "revolutionize how you monetize
your websites". This new ad banner activates when a visitor
originating from a Search Engine (Google, Bing or Yahoo)
arrives at your site. The Search Widget appears for those
visitors only, revealing ads related to their search. This
can result in very high click thru rates.
Infolinks pays you either by
bank wire, Automated Clearing House (ACH) ($400
minimum), or by
PayPal
($50 minimum). Intriguingly they also offer payment via a
prepaid Mastercard that will be refilled with your earnings
each month. This is an interesting approach to payment and
may be useful for international customers without
PayPal or US Dollar bank accounts. However, the fees for
this prepaid card appear to be fairly steep.
Infolinks' features:
- Quick and easy setup with no
changes to your website.
- Ads are tightly integrated with
your content - no additional space required.
- Free sign up with no commitments
or risk.
- User triggered, less intrusive
advertising that won't distract from your site's
content.
- Highly relevant In-Text ads for
your site visitors with record high conversion rates.
- Related tags.
4) Intellilinks
Intellilinks is a similar service to infolinks above but
well worth trying.
Intellilinks specializes in placing organic text links
across an ever-growing network of websites in order to build
rank and traffic for advertisers and increased revenue for
publishers.
Intellilinks focuses on providing cutting edge
technology, while keeping the network seamless and secure to
bring results to their clients and revenue to their
publishers.
For publishers
Intellilinks offers the following features:
- Sell text links on your website for profit in a
few easy steps.
- Extremely simple to setup, just install a plugin
for your blog.
- As a publisher you have total control over which
links are published on your site.
Intellilinks allows you to place ads on your website
using either their PHP script or their Wordpress plugin. You
can have ads automatically approved or manually review them
and place them yourself.
Intellilinks has no obligation and costs nothing to join
or use. They split revenue 50:50 and make payments monthly
by
PayPal. Unlike almost every other
adsense alternative
Intellilinks have no minimum payout threshold. Whatever
you earn during a month will be paid to you the following
month via
PayPal.
Intellilinks also supports hosting ads on blog pages.
5)
Dynamic Oxygen
Dynamic Oxygen are a relative newcomer to the field
having really only started at the end of 2010. However,
they are growing quickly and offer an excellent
alternative to the traditional Adsense route.
Dynamic Oxygen enables publishers of all sizes to
realize their full revenue potential! One of the nice
things being that they are not focused purely on the
high end, very high turnover publishers but instead
cater to sites of all shapes, sizes and popularity. This
also includes most international sites. Unlike many ad
providers that only cater for US or European traffic,
DynamicOxygen supports and pays out for worldwide
traffic making it ideal for non-US based publishers.
In particular they feature:
- Benefit from targeted ads with High
eCPM for your ENTIRE traffic.
- Get paid for all your international
traffic.
- Enjoy unique ad formats not found
elsewhere, such as Interstitials, Layer Ads, Peeler Ads,
Anchor Ads, and more...
-
Enjoy timely payments.
-
Superb Support
DynamicOxygen provide payment via PayPal, Check or Wire Transfer with $50 minimum payouts. You can sign up for a no obligation, risk free account and give DynamicOxygen a try by following this link.
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